March 12th, 2009
by Will Sarni
I am compelled to raise a voice and declare that we do not need a new color to describe sustainability. Doing so is an absurd exercise designed to fabricate a new marketing tag line and does nothing to communicate the value of sustainability to consumers and businesses.
Recent taglines regarding the “new colors of green” include:
“Blue is the New Green”, The New York Times. November 20, 2008
“Yellow is the New Green”, The New York Times. February 27, 2009
“Black is the New Green”, Financial Times. February 28, 2009
I will go further and recommend we jettison the words “green” and “eco” as more …
Tagged: ecomagination, green, greenwashing, new green, Sustainability, sustainability and value
Posted in Business, Sustainability
March 4th, 2009
by Will Sarni
We are once again in the midst of the creative destruction of industries. By way of background, the term “creative destruction” is from Joseph Schumpeter’s 1939 book, Business Cycles. He believed that business cycles were caused by innovation. Stu L. Hart and Mark B. Millstein in their 1999 article titled, “Global Sustainability and the Creative Destruction of Industries” (Sloan Management Review, ISSN 0019-848X, Vol. 41, Nº. 1, 1999) linked Schumpeter’s business concept of creative destruction to the business drivers of sustainability.
I agree with Hart and Millstein. A lot of people think that the current destruction we’re seeing is exclusively the …
Tagged: business drivers, carbon, global sustainability, Sustainability, water
Posted in Business, Sustainability
March 2nd, 2009
by Will Sarni
In a very brief period of time we went from no federal action on addressing climate change to both Congress and the U.S. Environmental Protection Agency (EPA) “rushing” to regulate carbon dioxide.
Recent articles in the New York Times (February 19, 2009) and the Wall Street Journal (February 23, 2009) summarize the recent announcement that the EPA will be moving ahead in responding to a Supreme Court order to determine whether carbon dioxide is a pollutant that endangers public health and welfare. It was almost two years ago that the Supreme Court decision (Massachusetts vs. U.S. EPA) ruled that the EPA …
Tagged: carbon dioxide, Clean Air Act, Environmental Protection Agency, U.S. EPA
Posted in Business, Sustainability
