Waxman – Markey Moves Forward

May 26th, 2009
by Will Sarni

Progress around Congressional action on climate change is moving so quickly that my comments provided below will quickly out of date. However, I believe it is worth providing an update on the ever-evolving bill and how it could impact your business.

As of May 22, 2009, the bill (The American Clean Energy and Security Act of 2009 — HR 2454) was approved in a House committee after considerable “policymaking” efforts. The bill was passed in a 33-to-25 vote and lays the groundwork for a greenhouse gas cap-and-trade system.

Despite the rhetoric against a cap-and-trade system, this is not the first …

INNOVATION + GREEN JOBS = BRAND VALUE

May 6th, 2009
by Will Sarni

I have known about Serious Materials for a while as they are one of my business examples of “sustainability driving innovation.”

In my opinion, sustainability is fueling innovation through the creation of new businesses and new products. This innovation is also driving the “creative destruction” of some industries (some of the Detroit automakers?) and creating new ones (Tesla and Better Place?).

This is obvious.

What is not so obvious is that the job creation from these new and in some cases disruptive industries is creating brand value.

In my opinion, Serious Materials is now known, not only as an …