CORE Sustainable Opportunities Summit

February 22nd, 2010
by Will Sarni

“Sustainability and Business – Moving beyond making the business case for sustainability.”

This coming March 2, 3 and 4, Connected Organizations for a Responsible Economy (CORE) will be sponsoring its annual Sustainability Summit. This year the event moves the sustainability discussion well beyond the business case for sustainability into highlighting sustainability initiatives in both the private and public sectors.

Much progress has been made over the past few years as private sector companies move towards a low “resource footprint,” leverage sustainability to drive innovation and create “green jobs.” Global companies now recognize that the business paradigm has shifted from …

INNOVATION + GREEN JOBS = BRAND VALUE

May 6th, 2009
by Will Sarni

I have known about Serious Materials for a while as they are one of my business examples of “sustainability driving innovation.”

In my opinion, sustainability is fueling innovation through the creation of new businesses and new products. This innovation is also driving the “creative destruction” of some industries (some of the Detroit automakers?) and creating new ones (Tesla and Better Place?).

This is obvious.

What is not so obvious is that the job creation from these new and in some cases disruptive industries is creating brand value.

In my opinion, Serious Materials is now known, not only as an …