I am compelled to raise a voice and declare that we do not need a new color to describe sustainability. Doing so is an absurd exercise designed to fabricate a new marketing tag line and does nothing to communicate the value of sustainability to consumers and businesses.
Recent taglines regarding the “new colors of green” include:
“Blue is the New Green”, The New York Times. November 20, 2008
“Yellow is the New Green”, The New York Times. February 27, 2009
“Black is the New Green”, Financial Times. February 28, 2009
I will go further and recommend we jettison the words “green” and “eco” as more …