Over the past couple of months, one of the most frequently asked questions has been how the global financial meltdown will impact “green business” and is there a “green bubble?” These questions are posed by clients, potential clients and colleagues.
I have been as objective as I can be in my responses in order to provide the most thoughtful advice and perspective.
My answer is…it depends. Companies who understand the business case for sustainability are not backing off using sustainability to drive revenue and reduce operating costs. Those that do not are letting go as they view ‘green” as discretionary.
In essence, I …