I participated in a panel discussion titled “Communicating the Business Value of Sustainability” at the Food Processing Environmental Conference in San Antonio a couple of weeks ago.
Tim Carey from PepsiCo (Director, Sustainability) participated on the panel and presented “Sustainability in a Recession: Keys to Performance in a Capital-Constrained Environment.”
Tim presented a very clear and concise case for aggressively pursuing a sustainability strategy in the “middle” of this economic downturn.
His key theme was that during the recession it is essential (yes, essential) to leverage sustainability to drive innovation and increase resource efficiency. Why, you ask, would this be critical during a …