A “Green” Mid-Year Review

August 10th, 2009
by Will Sarni

I just received and have “scanned through” the latest issue of the Harvard Business Review (July-August 2009) and wanted to share some of the articles, which focus on some key sustainability drivers.

The issue includes “10 Trends You Have to Watch” and “Managing in the New World.” These articles highlight the new importance of “sustainability business drivers” and how there is a new business paradigm.

The old business paradigm relied on abundant resources and few stakeholders, and companies were not very transparent. In the new paradigm, resource efficiency is essential, “everyone” is a stakeholder and companies are increasingly transparent.

Even …

The “Green Bubble” and the Shakeout

December 27th, 2008
by Will Sarni

Over the past couple of months, one of the most frequently asked questions has been how the global financial meltdown will impact “green business” and is there a “green bubble?” These questions are posed by clients, potential clients and colleagues.

I have been as objective as I can be in my responses in order to provide the most thoughtful advice and perspective.

My answer is…it depends. Companies who understand the business case for sustainability are not backing off using sustainability to drive revenue and reduce operating costs. Those that do not are letting go as they view ‘green” as discretionary.

In essence, I …